Proven Effective, Industry-Specific Sales Training
Proven Effective, Industry-Specific Sales Training
Proven Effective, Industry-Specific Sales Training
Proven Effective, Industry-Specific Sales Training
Proven Effective, Industry-Specific Sales Training
Proven Effective, Industry-Specific Sales Training
Palliative Care Sales Course
Part of the Healthcare Strategica Sales Academy!
I am super excited to announce the brand-new Palliative Care Sales Course that has been in development for over six months! The success of our Sales Training Courses has been phenomenal with Sales Leaders reporting record results for their sales teams. I’ve had hundreds of you asking for Palliative Care specific sales training – your wish is our command!
Announcing Another High Performance Healthcare Strategica Sales Academy Course – Limited Seating!
This course will be offered LIVE with the choice to attend In-person or virtually on-demand.
Palliative Care Sales Training Course – 5 modules
Module One
Module Three
Module One
What is Palliative Care?
– May 26th, 2026
Module Two
Module Three
Module One
Value Propositions of Palliative Care for Different Referral Partners
– June 2nd, 2026
Module Three
Module Three
Module Three
Intelligent Questions to Drive Referrals
– June 9th, 2026
Module Four
Module Four
Module Three
Presenting the Solution and Gaining Commitment
– June 16th, 2026
Module Five
Module Four
Module Five
Put It All Together – My Plan for Success – June 23rd, 2026
It’s almost here!
LIVE classes are every Tuesday for 5 weeks, starting on
May 26th at 2:00 pm Eastern.
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Register today
Live
On-Demand
On-Demand
$199 per student license ($159 per student enterprise pricing – 20 or more students) - Starts May 26th
On-Demand
On-Demand
On-Demand
$199 per student license ($159 per student enterprise pricing – 20 or more students) - Each module available 24 hours after live event.
Delivered Virtually and On-demand
Pricing is only $199 per student license ($159 per student enterprise pricing – 20 or more students)
License is valid for 6 months and includes the Palliative Care Sales Training Course plus:
- Sales Resource Learning Library
- Clinical Resource Learning Library
- FAQ Database
- Objection Wizard
Courses are optimized for mobile and may be accessed on phone, tablet, iPad or computer
Class size is limited to 100 students in the LIVE course.
LIVE Class Participants will be able to ask questions and participate in discussions with the other
Each Module is available on demand starting the day following the LIVE Class for review or in the ev
License includes 6 months of access to the course and the resources.
You may register for the on-demand course at this time and the modules will be available as recorded
The Perfect Sales Training Solution
At the core of the Healthcare Strategica Sales Academy are the 8-week Hospice & Palliative Care Sales Training Course and the 8-week Home Health Sales Training Course. Now we also offer this brand new course, 5 Module Palliative Care Sales Training Course. Students have access to the LMS platform including the course and support materials, videos and tools for 6 months. With each student registration, they have access to:
- 5 Module Palliative Care Sales Training Course
- Sales Resource Learning Library containing articles, research, forms and instructional documents to support their ongoing success. Includes short videos that provide quick refresher for the skills learned in the class.
- Clinical Resource Library containing 12 disease specific videos and 50+ disease specific learning sheets. Designed to teach what Sales Professionals need to know about the patients we treat.
- FAQ Database that contains all questions posed by current and past students related to course functionality, home health, hospice, sales management topics. If the answer isn’t already there, ask it and we’ll answer your question and add it to the database.
- Objection Wizard allows the student to search objections and see how to handle them, on the fly.
- Sales Managers have access to see how their sales team members are progressing in the course and special sales management support documents.
- Courses are optimized for mobile and may be accessed on phone, tablet, iPad or computer
- Certification – each student, after passing the final exam, receives either Certified Palliative Care Sales Professional™ (CPCSP™) certification and a certificate to hang on their wall.
Register your team today and start seeing immediate results.
5 Module Palliative Care Sales Training Course Agenda
Welcome to Palliative Care Sales Training
1. What is Palliative Care? Value Propositions
1. What is Palliative Care? Value Propositions
a) What to expect
b) How to Prepare
c) Pre-course homework assignment
d) How to get organized
e) Let’s get excited
f) Nomenclature
1. What is Palliative Care? Value Propositions
1. What is Palliative Care? Value Propositions
1. What is Palliative Care? Value Propositions
a) Understanding Palliative Care
b) Palliative Sales Process
c) Who Are My Customers?
d) What is a Value Proposition?
e) Value Propositions by Referral Partner Type
f) Crafting targeted Value Propositions
g) Value Added Openings
h) Homework Assignment
2. Targeting and Qualifying
1. What is Palliative Care? Value Propositions
3. Intelligent Probing Questions to Drive Referrals
a) Targeting the Right Referral Partners
b) Careful When Working with Palliative Care Practices
c) Qualifying Questions
d) Homework Assignment
3. Intelligent Probing Questions to Drive Referrals
4. Presenting the Solution, Handling Objections and Gaining Commitment
3. Intelligent Probing Questions to Drive Referrals
a) Probing Discovery Questions
b) Probing Questions by Referral Partner Segment
c) Most important skill
d) Homework Assignment
4. Presenting the Solution, Handling Objections and Gaining Commitment
4. Presenting the Solution, Handling Objections and Gaining Commitment
4. Presenting the Solution, Handling Objections and Gaining Commitment
a) Presenting Solutions
b) Closing
c) Gaining Commitment
d) How to Handle all Objections
e) Homework assignment
5. Put It All Together – My Plan for Success
4. Presenting the Solution, Handling Objections and Gaining Commitment
4. Presenting the Solution, Handling Objections and Gaining Commitment
a) Develop and Script a Sales Call Using Skills Learned
b) Final Homework Assignment
c) 90 Day Sales Campaign
d) Set Goals and Plan for Success
e) Course wrap-up
Trainer in Chief - Michael Ferris
"Can’t wait to share this course with your sales teams! It’s the culmination of my twenty-five+ years as the top thought leader and training expert in the field of hospice sales. I’ve combined the proven specific business outreach strategies, sales processes, skills and tactics into this new 5 module course. Using best practice adult learning theory and LMS technology I can now offer you the best sales training at a price that is extremely accessible for all providers. Long-term with the learning library and support tools, I see this as my legacy and gift to the industry.”
Michael has written the top selling books on hospice sales and has consulted to and trained for many of the most successful hospice programs in the country.
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